What is SEO – Search Engine Optimization
The Rules that govern SEO are ultimately meant to make the web a more enjoyable and useful place.
Search Engine Optimization – SEO is a way to improve websites, blogs or online stores in search results such as Google, Bing, Yahoo, Safari, Facebook etc. by following certain rules that search engines require to improve their rankings in the search results.
A SEO Services company like Seo Webmaster will increase your website ranking so that users see your business in search results. SEO Services Durban and surrounding areas, all the way down the South Coast.
Search engine algorithms are been updated all the time so website owners need to continuously keep the SEO updated.
When a user performs a search on Google, Bing etc. the order of the returning results is displayed based on algorithms. These algorithms decide in which order the websites appear in the search results displayed on the search page. There are many factors taken into account by the algorithms to decide in which order the results are displayed.
Why is Search Engine Optimization – SEO important?
Search engines serve millions of users everyday. People are searching for different products or services all the time. Optimizing a website correctly for search engine Algorithms gives the website a huge advantage over websites that haven’t been correctly optimized. What’s the point of a beautiful website if it’s not going to show up when potential clients do a search for products or services on the internet?
Social Media and Ranking in Search Results
Social Media has become an important factor in SEO. Having your social presence well regarded is very important. Social signals are emerging as ranking factors, as search engines determine how to leverage our social interaction and behaviour.
Good things happen when more people see your site or brand. So participation in social sharing sites is crucial. If you don’t have the popular social media platforms like Facebook, LinkedIn, Twitter and Google+ linked directly to your website you’re missing out.
Google will rank your blog posts higher if it sees that you are a credible source. In addition, determining your credibility based on how many people rank back to you, Google also considers your social media influence. This is determined by many different factors including like, shares, reach and comments.
We need to understand that social media channels are search engines too. Nowadays people don’t just go to Google, Bing etc. to looks stuff up, they also use social media channels.
Ultimately the web is about building relationships, fostering audiences, expressing identity and sharing ideas.