Accelerated Mobile Pages/AMP – What is AMP?

Accelerated Mobile Pages/AMP

Website owners are going to be hearing a lot about Accelerated Mobile Pages/AMP in the coming months.

If you’re a business owner, you’ll probably be asking what is Accelerated Mobile Pages/AMP? And does it apply to my Business?

AMP are HTML pages that prioritize speed and load website pages faster, so users have access to your content almost instantly.

Why has Google decided to introduce AMP?

Internet users expect mobile websites to load fast. If a pages doesn’t load fast enough people abandon a website. 40% of users will leave a website if it’s taking longer than 3 seconds to load.

For this reason, Google has been working to reduce the time it takes for mobile pages to load making the mobile web better for everyone. They called this the Accelerated Mobile Pages Project.

Initially AMP was only available for the news industry but they are now open to all category sites.

Why should you get your website set up to create AMP pages?

Because later this year Google will give expanded exposure on all Google Mobile Search results to websites that create Accelerated Mobile Pages/AMP.

In addition, you would want your clients to experience lightning bolt – instant loading when visiting your website right?

Life happens on mobile, there are over 7 million small screens now.

Over the past 6 months Google have indexed more that 600 million AMP docs and are adding over 4 million new ones weekly, that’s a lot of fast loading pages.

The time it takes for an AMP page to load is less than one second. Beyond saving you time Accelerated Mobile Pages/AMP will save you data, AMP pages use 10 times less data that non-AMP pages.

Don’t get left behind!

As a business owner or the responsible person for your companies website you are going to need to contact your local webmaster to add AMP pages to your site so that your clients click on your domain when searching for products or services on Google.

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