The latest Google update is inbound links related.
This Google update is a big algorithm update related to links. It’s about inbound links to sites and content you submit to other sites containing links back to your site. Google wants to do away with spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts. These are usually articles that are written by or in the name of one website, and published on a different one.
A lot of webmasters noticed drops in rankings and traffic to their sites. If your sites inbound links are in order you would have noticed an increase in ranking and traffic to your site.
Google issues warning
Google published a warning reminding site owners that it’s dangerous practices to publish content for the purpose of building inbound links.
Distributing content and links with the main intension of building links is prohibited under Google’s link schemes guidelines
When is an article in violation of these guidelines?
- Stuffing keyword-rich links to your site in your articles
- Publishing articles across many different sites
- Having a large number of articles on a few different large sites
- Using writers that are not knowledgeable about the topics they’re writing about
- Duplicating the content on your site across other sites
- Using similar content in your articles across these sites
Google reminds us that publishing articles with spammy links will affect our search ranks because it changes their trust of a website.
When link building comes first, the quality of the articles can suffer and create a bad experience for users. This gives users a bad experience.
What is allowed in this Google update?
Guest posts and syndicated posts that inform users or educate users on another site and bring awareness to your company or cause.
Always remember the client come first and internet users are Google’s clients. So it’s always about the users experience on a site or been taken away from that site by a miss leading link to another site.
The best advice is to carry on producing quality content.
Read more on good SEO practices