Every business wanting to make an impact in the local search results for their niche needs to take local SEO seriously. People use search engines to find local businesses they want to buy from. This is not my opinion but Google’s own research proves it, read this PDF report on Google’s research into local search
Here are a few stats;
- 80% of consumers use search engines to find information about local business and activities.
- 50% of all consumers that conducted a search using a smart phone visited a store within 1 day.
- 34% of users who did a local search using a computer or tablet also visited a local store within a day.
- Local searches lead to more closed deals than non-local searches.
This shows people are taking action when they perform local searches. Imagine what this can do for your business.
Here are some tips to rank better locally
You need to focus on creating quality localized content. This should be content on or around your area and which educates users of the specific topic. Be passionate, tell your users why you started your business and what it is you can offer them. Educate them about issues and problems in your niche, educate them about new products on the market.
If you take part in the local community or offer assistance in any way post about it on your blog and social media.
Ask your customers for reviews and share these on your site.
Maps and directories
Most importantly your business should be present and optimized on Google Maps. If you don’t know how to set it get an SEO consultant to do it for you.
List your business on as many local business directories as possible. Ensure to add your contact information, address, telephone number and website URL. It’s important you add the same information across all platforms, if you don’t your search results will be penalised.
Many of these directories will start emailing you promising to improve your search presence, ignore these emails, eventually they will stop.
Again consulting a SEO company or consultant will save you a lot of time as this these companies employ people to do this monotonous work.
Link building is still an important factor in the SEO process.
Back links are not the same as directory links. Backlinks are harder to find but with some good research and brain storming you will find some. Then what you do is email the website admin and ask them to add a link. Most websites will do this because it adds value to their own ranking. Don’t ever add a link for a link on your site as this works against your ranking. Most importantly never pay for backlinks.
If you follow these suggestions your local SEO rankings will improve
Keep at it week after week and you’ll see your ranking and enquiries from your website grow all the time. It doesn’t happen overnight like paid ads but when your site starts ranking it will stay up there at the top.