Search Engine Optimization also known as SEO is the practice of optimizing website to make them rank higher in Google, Bing and other search engines, search results. There are different factors to take into account when optimizing a website. It is vital to take all these factors into consideration when implementing search engine optimization on a site, they are equally as important.
Organic ranking is the natural way of ranking a site without paying for adverts. Organic ranking takes longer to rank because paid ads show immediately in search results. But once your page is ranking organically it will always show in search results. Another advantage is the majority of internet users’ click on the natural search results showing on the first page of a specific search, that’s where you want your website showing up.
On-page SEO are all the factors that influence search engine optimization on the website itself. The structure of the site. All the technical settings and coding. The page speed. Is the site mobile friendly and are there security issues. And also the content on the site, which also needs to be optimized.
Off-page SEO is all the search engine optimization that is not done on the website itself. This includes Backlinks, Social Media. Off-page SEO can be more difficult to influence the page rankings. But both off-page and on-page SEO are important, you need to spend time on both if you want your website ranking on page one of search results.
Search engine optimization is always changing
The different search engines are always changing and updating their algorithms which in turn affects search engine optimization.
It’s vital that all site owners keep up to date with these changes and apply them before they happen. If this task is too big for you we suggest hire a SEO expert to take care of your SEO.
If you are new to SEO and would like some advice from Google before hiring someone to do your website’s SEO the click this link https://support.google.com/webmasters/answer/35291?hl=en