SEO for websites needs to be taken more seriously by business people. SEO stands for search engine optimization.
I see many companies with beautiful websites. Some of them stunning websites with all the whistles and horns, including all the latest technology and yet they don’t rank anywhere. Why is this?
What does SEO do for my website?
SEO is what gets my website get found on search engines. What’s the point of a flashy, sexy website if my potential new clients don’t see my site when they’re searching Bing or Google for my products or services? I see people spending thousands on the actual website without following it up with a good SEO marketing campaign. Sure an awesome website is good for your business but it’s kind of like having the latest luxury car with an older small engine to run it.
Most people click on the natural links anyway, these links are known as ‘organic search results’. Good SEO is the only way to found in search results without spending a lot of money on paid ads.
Good SEO for websites is what brings the clients to your business site. The content on the website is what converts them to clients. So it’s important to have awesome content to convert those potential clients once they click on your site.
What are the steps to getting good SEO for websites
Find yourself an SEO consultant. The best place to look is search the internet. Choose your consultant by how well their own website ranks. After all if they can rank well then they will know how to do same for your site.
The SEO consultant will do an audit of your website, assess where you are now. Then work out a basic strategy and they should then meet with you to discuss your individual needs and goals.
It’s important to note that there is good SEO and bad SEO. Bad SEO will have negative effects on your search ranking. Ask questions. Ask the consultant what tactics they use.
SEO is constantly changing. Google, Bing and the other search engines make changes to their algorithms all the time. Ask the consultant how he keeps up to tabs with the latest SEO trends.
You have probably entered a search phrase into a search engine to find this article. What brought you to this page is called good SEO.
The most important aspect of SEO for websites is that you have a vision of where you want be on search engines. When a client of mine can tell me where he wants his or her site I know exactly what to do to get it there.
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